Journal

Notes on selling well

Playbooks, benchmarks and product notes from the team behind thousands of stores.

  • Playbook

    The 24-hour launch checklist

    Domain, payments, catalogue and your first ten products — in order, with the pitfalls that cost merchants a day.

  • Benchmarks

    What a good conversion rate looks like

    We looked at anonymised checkout data across 4,000 stores to see where shoppers actually drop off.

  • WhatsApp

    Cart flows that recover 18% of carts

    The three-message sequence our best-performing merchants run, with the exact timing they use.

  • Product

    QR menus for restaurants and venues

    How Pack 1 targets dine-in ordering — and what backend verification remains for storefront-free menu routes.

  • Payments

    Card payments through QPay

    How a card payment is taken at checkout and recorded against its order.

  • SEO

    Product pages that rank in two languages

    Page titles, descriptions and sharing images in both languages, and how to write them.

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